7.3 Product Analytics Report: Foosty

Executive Summary:

The Analytics Phase plays a crucial role in optimizing the performance and user experience of Foosty, the innovative food delivery application. By leveraging data analytics, user feedback, and key performance metrics, Foosty aims to gain actionable insights into user behavior, platform performance, and business operations. This report outlines the objectives, methodologies, findings, and recommendations of the Analytics Phase to drive continuous improvement and strategic decision-making for Foosty.

1. Objectives:

The primary objectives of the Analytics Phase for Foosty are:

Understand user behavior: Analyze user interactions, preferences, and patterns within the app to identify areas for improvement and optimization.
Measure platform performance: Monitor key performance indicators (KPIs) related to app usage, user engagement, conversion rates, and operational efficiency.
Inform decision-making: Provide actionable insights and data-driven recommendations to stakeholders for product enhancements, marketing strategies, and business operations.

2. North Star Metric and Success Metrics:

North Star Metric:

Daily Orders Placed (in Indian Rupees): The primary metric that aligns with the core value Foosty delivers to users. It represents the number of orders placed through the app on a daily basis, measured in Indian Rupees.

Success Metrics:

Metric	Formula	Description
User Engagement
- Average Session Duration	Total Session Duration / Number of Sessions	The average amount of time users spend in the app during each session.
- Screen Views per Session	Total Screen Views / Number of Sessions	The average number of screens or pages viewed by users during each session.
Retention Rate
- Weekly Retention Rate	(Number of Users Returning in a Week / Total Users) * 100	The percentage of users who return to the app at least once in a week after their initial installation.
- Monthly Retention Rate	(Number of Users Returning in a Month / Total Users) * 100	The percentage of users who return to the app at least once in a month after their initial installation.
Conversion Rate
- Install to First Order Conversion Rate	(Number of Users Placing First Order / Number of Users Installing the App) * 100	The percentage of users who place their first order within a specified time period after installing the app.

3. Key Features:

Product Definition:

Foosty is a food delivery application that connects users with local restaurants and offers a convenient platform for ordering food online. Its key features include:

User-friendly interface for browsing restaurants and menus
Secure payment options and order tracking
Personalized recommendations based on user preferences
Integration with delivery partners for fast and reliable service