Objective 1: Enhance User Engagement and Satisfaction
Key Results:
- Achieve a 20% increase in Monthly Active Users (MAU) by the end of the quarter.
- Increase the average user rating of the app from 4.2 to 4.5 stars on app stores.
- Improve the average order completion rate from 85% to 90% by reducing order cancellations and failures.
- Increase the number of repeat orders by 25% through targeted retention strategies and personalized recommendations.
- Achieve a Net Promoter Score (NPS) of 40 or higher by soliciting feedback from users and addressing pain points effectively.
Objective 2: Expand Market Reach and Acquisition
Key Results:
- Increase app downloads by 30% compared to the previous quarter, reaching a total of 500,000 downloads.
- Expand the coverage area by adding 200 new restaurants to the platform, increasing the variety of cuisines available.
- Achieve a 15% increase in the number of first-time orders through promotional campaigns and referral programs.
- Increase organic app discovery by optimizing app store listings and improving search visibility, resulting in a 25% increase in organic installs.
- Partner with at least 10 popular food influencers or bloggers to promote Foosty and reach new audiences.
Objective 3: Optimize Operational Efficiency and Delivery Performance
Key Results:
- Reduce average delivery time by 15% through route optimization, driver training, and performance monitoring.
- Achieve a 95% on-time delivery rate for all orders, minimizing delays and ensuring customer satisfaction.
- Decrease the average order processing time from receipt to dispatch by 20%, streamlining backend operations and order management processes.
- Improve order accuracy and fulfillment rates by implementing quality control measures, resulting in a 10% reduction in order errors.