| Task | Description | Timeline | Owner |
|---|---|---|---|
| User Interface Redesign | Conduct comprehensive user research and usability testing to identify pain points and areas for improvement. Redesign app interface for improved aesthetics and usability, considering Indian user preferences. | January - February | UX Design |
| Performance Optimization | Analyze app performance metrics specific to Indian network conditions and device capabilities. Implement performance optimizations to enhance app responsiveness and stability for Indian users. | January - March | DevOps |
| New Feature Development: Regional Language Support | Integrate support for regional languages commonly used in India, such as Hindi, Tamil, Bengali, and Marathi, to cater to diverse linguistic preferences of Indian users. | February - March | Development |
| Task | Description | Timeline | Owner |
|---|---|---|---|
| Market Expansion in Tier 2 and Tier 3 Cities | Identify potential tier 2 and tier 3 cities for expansion based on demographic data and demand analysis. Onboard local restaurants in these regions to increase service coverage. | April - May | Business Dev |
| Partnerships with Regional Brands | Form strategic partnerships with regional food chains, street food vendors, and popular eateries to offer exclusive deals and discounts to Indian users. | April - June | Partnerships |
| User Acquisition Campaigns Targeting Indian Audience | Develop and launch targeted marketing campaigns tailored to Indian audience preferences, cultural events, and festivals to acquire new users in tier 2 and tier 3 cities. | May - June | Marketing |
| Task | Description | Timeline | Owner |
|---|---|---|---|
| Driver Training for Indian Road Conditions | Conduct specialized training programs for delivery drivers to navigate Indian road conditions, traffic patterns, and cultural nuances for efficient and safe deliveries. | July - August | Operations |
| Order Fulfillment Optimization for Indian Market | Review and optimize order processing workflows to accommodate Indian food preparation times, delivery distances, and customer expectations. Optimize routes for Indian traffic conditions. | August - September | Operations |
| Quality Assurance and Feedback Mechanisms | Establish quality control measures to ensure consistency and excellence in service delivery for Indian users. Collect feedback through Indian language support channels for continuous improvement. | July - September | Operations |