1. Executive Summary

This launch plan outlines the comprehensive strategy and activities for the successful introduction of Yo Bank, a digital banking platform, to the Indian market. It covers pre-launch preparations, launch day initiatives, and post-launch strategies to ensure a seamless rollout and foster rapid user adoption.

2. Objectives

• Successful Market Entry: Launch Yo Bank smoothly into the Indian banking sector.
• User Acquisition: Acquire a substantial user base within the first three months.
• Brand Establishment: Establish Yo Bank as a trusted and innovative banking solution.
• Feedback Collection: Gather initial user feedback for continuous product enhancement.

3. Target Market

• Primary Audience: Urban professionals, tech enthusiasts, millennials.
• Geographical Focus: Major metropolitan areas across India, including Mumbai, Delhi, Bangalore, Hyderabad, and Chennai.

4. Launch Phases

A. Pre-Launch Phase (June 1, 2025 - August 31, 2025)

i. Market Research & Analysis

• Conduct surveys and focus groups to understand user banking preferences.
• Analyze competitors and market trends in the Indian banking sector.

ii. Product Development

• Finalize app development, ensuring robustness and security.