1. Executive Summary

This launch plan outlines the strategy and activities for the successful launch of the Foosty Food Delivery App. The plan covers pre-launch preparations, launch day activities, and post-launch follow-up to ensure a seamless introduction of Foosty to the Indian market.

2. Objectives

• Successful Launch: Introduce the Foosty app to the Indian market smoothly.
• User Acquisition: Attract a substantial user base within the first three months.
• Brand Awareness: Establish Foosty as a trusted and popular food delivery service.
• Customer Feedback: Gather initial user feedback for continuous improvement.

3. Target Market

• Primary Audience: Urban professionals, college students, tech-savvy users.
• Geographical Focus: Major cities in India including Mumbai, Delhi, Bangalore, Hyderabad, and Chennai.

4. Launch Phases

A. Pre-Launch Phase (June 1, 2024 - August 31, 2024)

i. Market Research & Analysis

• Conduct surveys and focus groups to understand user preferences.
• Analyze competitors and market trends.

ii. Product Finalization

• Complete development and internal testing.