1. Development Costs:

Software Development:

• Hiring Developers: ₹100,000
• Development Tools and Software Licenses: ₹50,000

Hardware Infrastructure:

• Server Costs (Initial Setup): ₹60,000
• Cloud Services (Monthly Subscription): ₹25,000

Third-Party Services/APIs:

• Payment Gateway Integration: ₹20,000
• SMS Notifications (Twilio API): ₹10,000

2. Marketing and Promotion:

Digital Marketing:

• Social Media Advertising (Facebook, Instagram): ₹80,000
• Search Engine Marketing (Google Ads): ₹60,000
• Email Marketing (MailChimp): ₹35,000

Traditional Marketing:

• Print Media Advertising (Newspapers, Magazines): ₹40,000

Promotional Campaigns:

• Launch Events and Promotions: ₹100,000
• Discounts and Offers: ₹70,000