1. Survey and Interview

To understand the preferences, pain points, and behaviors of potential users, we conducted comprehensive surveys and in-depth interviews. This process helped gather qualitative and quantitative data to inform our product development.

Survey

Survey Questions:

1. How often do you use digital banking services?
   • Daily
   • 2-3 times a week
   • Once a week
   • Occasionally
2. What features do you find most valuable in a digital banking app? (Select all that apply)
   • Easy fund transfer
   • Bill payments
   • Investment options
   • Savings management
   • Loan services
   • Others
3. What payment methods do you prefer for transactions? (Select all that apply)
   • UPI (e.g., Google Pay, PhonePe)
   • Credit/Debit Card
   • Net Banking
   • Mobile Wallets (e.g., Paytm)
   • Others
4. How important is customer support in a digital banking app for you?
   • Very important
   • Somewhat important
   • Not important
5. What factors influence your choice of a digital banking app? (Rank the following in order of importance)
   • Security
   • User interface
   • Features offered
   • Customer service
   • Transaction fees
   • Speed of transactions

Respondents' Demographics:

• Sample Size: 500 respondents
• Age Range: 18-55 years
• Location: Urban and semi-urban areas across India

Key Findings:

• Usage Frequency: 2-3 times a week was the most common response, indicating a high engagement with digital banking services.
• Valuable Features: Easy fund transfer and bill payments were the most preferred features, followed by investment options and savings management.
• Payment Methods: UPI was the most preferred payment method, followed by credit/debit cards and net banking.
• Customer Support: 70% of respondents rated customer support as very important, highlighting the need for reliable and accessible support services.
• Influencing Factors: Security and user interface were the top factors influencing the choice of a digital banking app, followed by features offered and customer service.