1. Survey and Interview

To understand the preferences, pain points, and behaviors of potential users, we conducted comprehensive surveys and in-depth interviews. This process helped gather qualitative and quantitative data to inform our product development.

Survey

Survey Questions:

1. How often do you order food online?
   • Daily
   • 2-3 times a week
   • Once a week
   • Occasionally
2. What type of cuisines do you prefer to order online? (Select all that apply)
   • North Indian
   • South Indian
   • Chinese
   • Italian
   • Street Food
   • Desserts
   • Others
3. What payment methods do you use for online food orders? (Select all that apply)
   • UPI (e.g., Google Pay, PhonePe)
   • Credit/Debit Card
   • Paytm
   • Cash on Delivery
   • Others
4. How important is language support in a food delivery app for you?
   • Very important
   • Somewhat important
   • Not important
5. What factors influence your choice of food delivery app? (Rank the following in order of importance)
   • Delivery speed
   • Food quality
   • Price/Discounts
   • User interface
   • Customer service
   • Variety of cuisines

Respondents' Demographics:

• Sample Size: 500 respondents
• Age Range: 18-45 years
• Location: Urban and semi-urban areas across India

Key Findings:

• Order Frequency: 2-3 times a week was the most common response, indicating a high demand for regular food delivery services.
• Cuisine Preferences: North Indian and South Indian cuisines were the most popular, followed by Chinese and street food.
• Payment Methods: UPI was the most preferred payment method, followed by credit/debit cards and Paytm.
• Language Support: 60% of respondents rated language support as very important, highlighting the need for multi-language options.
• Influencing Factors: Price/discounts and delivery speed were the top factors influencing the choice of food delivery app, followed by food quality and variety of cuisines.

Interviews