1. Must-Have Features

These features are essential for the product's basic functionality and competitiveness:

1. Intuitive Event Creation and Management Interface

• Easy-to-use dashboard for creating and managing events.
• Drag-and-drop functionality for organizing event elements.

2. Robust Attendee Registration and Ticketing System

• Secure registration process.
• Various ticket types and pricing options.
• Payment processing and ticket delivery.

3. Real-Time Event Updates and Notifications

• Push notifications and alerts for event changes.
• In-app notifications for attendees.

4. Basic Analytics and Reporting

• Real-time tracking of registration numbers.
• Attendance statistics.
• Basic engagement metrics.

5. Integration with Popular Tools

• CRM (e.g., Salesforce, HubSpot).
• Email marketing (e.g., Mailchimp, Constant Contact).