1. Competitor Identification

Direct Competitors

1. Sched.com

• Market Position: Well-established in the small to mid-sized event market.
• Target Audience: Event planners, educational institutions, non-profits.
• Key Offerings: Event scheduling, session management, mobile app support, attendee management.

2. Whova

• Market Position: Strong presence with a comprehensive feature set.
• Target Audience: Corporate event organizers, associations, trade show organizers.
• Key Offerings: Event registration, attendee engagement, mobile app, networking tools, analytics.

3. Webex Events (formerly Socio)

• Market Position: Part of Cisco’s suite, catering to large-scale events and enterprises.
• Target Audience: Enterprises, large corporations, international events.
• Key Offerings: Virtual and hybrid event capabilities, robust integration with Webex, attendee engagement, analytics.

4. Cvent

• Market Position: Market leader with extensive experience and resources.
• Target Audience: Large corporations, enterprise-level events, government organizations.
• Key Offerings: Comprehensive event management, registration, mobile apps, analytics, virtual event hosting, extensive integrations.

Indirect Competitors