1. Market Size and Growth

Current Global Market Size

• 2023 Valuation: The global event management software market was valued at approximately USD 6.55 billion in 2023.

Market Size Changes Over the Past Five Years

• 2018 Valuation: Approximately USD 3.9 billion.
• Growth Trend: The market has shown consistent growth, driven by the increasing need for digital event management solutions and the shift towards virtual and hybrid events due to the COVID-19 pandemic.

Compound Annual Growth Rate (CAGR)

• CAGR (2023-2030): The CAGR of the event management software market is approximately 10.3%.

Top Geographical Markets

• North America:
  • Market Size (2023): Approximately USD 2.5 billion.
  • Growth Rate: CAGR of 9.8%.
• Europe:
  • Market Size (2023): Approximately USD 1.8 billion.
  • Growth Rate: CAGR of 10.1%.
• Asia-Pacific:
  • Market Size (2023): Approximately USD 1.3 billion.
  • Growth Rate: CAGR of 11.0%.

Macroeconomic Factors Influencing Market Growth

• GDP Growth: Economic growth increases corporate event budgets.
• Digital Transformation Trends: Businesses are increasingly adopting digital solutions, including event management software, to streamline operations and enhance attendee engagement.

Technological Advancements Impacting the Market

• AI: Enhances personalization and improves attendee engagement through chatbots and AI-driven recommendations.
• VR and AR: Create immersive event experiences, particularly in virtual and hybrid events.
• Big Data and Analytics: Provide deep insights into attendee behavior and event ROI.